Understanding more sophisticated customers
As customers have become more demanding, loyalty can be gained by responding to
customer needs and offering a more personalised experience. Marketing can be targeted
to avoid losing some customers and to increase the value from others. Customer segmentation
is used to group customers with similar characteristics, enabling them to be targeted
more effectively.
Measuring success of initiatives
Understanding purchasing trends of customers can be increasingly complex, it is
not enough to always blame the weather! With all your company’s information held
in one place, analysis such as the impact of a sales initiative can be integrated
with factors such as footfall, space planning and stock. It also means your analysts
have more time to spend analysing, rather than struggling with multiple spreadsheets.
Multi channel analysis
Retailers operating in complex multi-channel environments require the same level
of information consistency across the business as their customers demand in their
products. Challenges in aligning data from a variety of partners and suppliers –
including product catalogue, stock, sales and competitor analysis – can leave analysts
drowning in mismatched data. Our Business Intelligence solutions provide a complete
picture – delivering timely, insightful information upon which they can act.
Technology
Hardware and software costs have reduced significantly in recent years, which is
good news for a sector that traditionally generates a lot of data. This means that
exotic-sounding technologies such as data mining, which require volumes of detailed
information to be held, have become available to the mainstream.
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