Implementing A Revenue Management Solution for Premier Inn

Implementing A Revenue Management Solution for Premier Inn

Premier Inn, part of Whitbread PLC, is the UK’s largest hotel brand with over 52,000 rooms in 650 hotels. Operating in the highly competitive budget hotel market it’s critical for the business to have insight into the behaviours and market factors that impact occupancy rates. Greater occupancy and successful revenue optimisation brings significant rewards. Just a 1% increase in occupancy would increase overall profitability by over £6M.